When is it time for a business language makeover? The excerpts below are from the website of a well-respected natural cosmetics company from Europe. They sell great products – I have used them myself – but you’d never know by looking at their drab presentation and weak writing.
If I might quietly suggest that they quickly review their English language presence…..
“The International Esthetics Cosmetics & Spa Conference is quietly approaching... 4/30 - 5/5”
“As word of mouth spread quickly of the unmatched caliber of products created, [our company's] creations grew to be sought after all over Europe.”
“…[our company's founder] created products that proved to be visionary, foreshadowing todays emphasis on natural ingredients, sourced cruelty free.”