Business writing needs to be accurate. Spelling mistakes and poor use of grammar make us question the quality of a product or service. On the Internet, we click right on through until we find a website that “speaks well.” There is an easy fix to this – it’s called proofreading and editing. But is this enough?
Every business sector has its own language or use of jargon. Every business has its own branding and style of presentation. Expert use of industry-specific language establishes your company as trustworthy. You also need to stand out, to be unique in order to differentiate yourself from competitors. It used to be that a company’s representative did this – in person – through charisma and personality. Today, with business conducted globally, it needs to be done with powerful business language tailored to the client’s organization.