High-end Products and Services Don’t Sell With Low-end Business English

Added on by Karen Wilson.
High-end products and services don't sell with low-end business English.

Would you buy a yacht from this company...?

“There is plenty of room on board for tender, surfboards, diving equipment and water toys – but not at the expense of the yacht characteristics you would expect, such as comfort, elegance and prestige. On the contrary, both interior and exterior of the DEY line are sure to delight thanks to their unique artless charm.

One “artless” word and the whole message is ruined. Ouch.