You see it, you hear it, you feel it

Added on by Karen Wilson.

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”

― Mark Twain

Not only is lightning brighter and larger than a lightning bug, but it is also louder and can deliver physical impact. Language that lights up the mind and leaves an impression can start a revolution, change a person's behavior, drive success. Something this powerful should not be left in the hands of amateurs. 

- Karen Wilson, 2014