“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”
― Mark Twain,
Not only is lightning brighter and larger than a lightning bug, but it is also louder and can deliver physical impact. Language that lights up the mind and leaves an impression can start a revolution, change a person's behavior, drive success. Something this powerful should not be left in the hands of amateurs.
- Karen Wilson, 2014