Is a Dictionary Dreary?

Added on by Karen Wilson.

It’s not if you ask David Skinner. In his book, The Story of Ain’t, he describes the heated controversy of revising Webster’s New International Dictionary with its 100,000 new words and definitions.

 Here’s a review in the Wall Street Journal by James Kelly, called “You Say Prescriptive, I say Proper.” It took Webster’s three editions, but they finally acknowledged the word ‘hot dog.’ Oscar Mayer may you rest in peace.

Loose vs. Lose and Other (Un)Common Mistakes

Added on by Karen Wilson.
Loose vs Lose

We’ve been receiving real life examples of language folly from readers around the world.  And since we like to share...

At a symposium for start-up businesses in San Diego: “Don’t loose focus on your brand.”

While traveling in Italy: “Due to general works in the village, no water or electricity 7:00 to 9:00. Thank you for your comprehension.”

On a website for a professional event planner in the United States: “As the story goes with “Cinderella”, I will change the pumpkin into a silver carriage and make sure your event has a “Happy Ending”

At a Korean international trade luncheon: “Korea is one of the largest exporters of contact lenzes.

Psssst….Let’s Discuss This Quietly

Added on by Karen Wilson.
Transient

When is it time for a business language makeover? The excerpts below are from the website of a well-respected natural cosmetics company from Europe. They sell great products – I have used them myself – but you’d never know by looking at their drab presentation and weak writing.

If I might quietly suggest that they quickly review their English language presence…..

“The International Esthetics Cosmetics & Spa Conference is quietly approaching... 4/30 - 5/5”

“As word of mouth spread quickly of the unmatched caliber of products created, [our company's] creations grew to be sought after all over Europe.”

“…[our company's founder] created products that proved to be visionary, foreshadowing todays emphasis on natural ingredients, sourced cruelty free.”

Motorcycle Madness

Added on by Karen Wilson.

Below is part of an owner's manual from a company that will sell about 51,000 bikes in North America this year. If their manufacturing is as good as this section of their manual, then 1,360 of those bikes will have defects.

Transient

Take the Mess Out of Your Message

Added on by Karen Wilson.
Transient

A message that is unclear, grammatically flawed, or out of sync with its audience creates confusion. Instead of learning more about your product or service or, better yet, buying what you have to sell, the customer is busy trying to figure out what you are trying to say.

If you want more customers, first clean up your mess(age). 

Why Proofreading isn’t Enough

Added on by Karen Wilson.
Transient

Business writing needs to be accurate. Spelling mistakes and poor use of grammar make us question the quality of a product or service. On the Internet, we click right on through until we find a website that “speaks well.” There is an easy fix to this – it’s called proofreading and editing. But is this enough?

Every business sector has its own language or use of jargon. Every business has its own branding and style of presentation. Expert use of industry-specific language establishes your company as trustworthy. You also need to stand out, to be unique in order to differentiate yourself from competitors. It used to be that a company’s representative did this – in person – through charisma and personality. Today, with business conducted globally, it needs to be done with powerful business language tailored to the client’s organization.

WilsonsWriters Levels the Business Language Playing Field

Added on by Karen Wilson.

Berlin, Germany 1987. I found myself working at a large producer of paper materials and office supplies. My job was to publicize these products in Germany and abroad, primarily in the USA. One day I worked on products aimed at children. I was reading through English language ad copy and came across this one:  The handy desk caddy: everything your child needs for his/her desk: paper clips, stapler, pencils, pencil sharpener, and a RUBBER. It was hard to contain myself.

 

This error was caught before it went public, and luckily before things could go viral! Today, more than ever, business language mistakes cost a great deal in terms of loss of customer trust and lower sales.

How unfair it seems that large, multi-nationals have marketing and advertising agencies at their fingertips to ensure market success while small and mid-sized companies have few options. With ecommerce dominating business expansion, it is crucial to bridge this gap in an affordable and effective way.

Fast forward to 2011. WilsonWriters is born with one goal in mind: To level the business language playing field so your business can thrive globally.